BrandSpark found that 32% are making online purchases at least once a week, versus 27% a year ago, which the firm noted can lead to increased brand switching. Unsurprisingly, Americans are also doing a lot more shopping online, where they’re finding new brands to stack up against old favorites. It underscores that other shoppers trust the brand and helps build trust with new consumers to ultimately drive purchase.”įor the second consecutive year, BrandSpark has joined forces with news magazine Newsweek to help raise awareness of the winning brands.Īccording to BrandSpark, Americans continue to be more loyal to the brands they trust, with 47% saying they are loyal to brand names compared with 44% a year ago and 40% in 20. The BrandSpark Most Trusted Awards seal has been a visual reminder of that trust for eight years. “So, right now, building a bridge of trust is more important than ever for brands. “With the pandemic and fragile economy, consumers are more cautious than ever about what they are bringing into their homes,” said Robert Levy, president and CEO of Toronto-based BrandSpark. shoppers who shared which brands they trust the most and why. The winners were chosen according to a survey of nearly 18,000 U.S. Market research firm BrandSpark International has unveiled the 2021 winners of the BrandSpark Most Trusted Awards for everyday consumer product brands.
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